As temperatures peak this summer, patients may inquire about options such as polarized sunglasses, transition lenses, tinted lenses, or UV-protective lenses. This is the perfect time to assist patients who enjoy outdoor activities such as hunting, fishing, hiking, or cycling without polarized lenses.
With increased UV exposure and the risk of permanent eye damage, polarized lenses are becoming far more than an optional accessory. Let us show you why stocking your optical pharmacy with a range of polarized eyewear will benefit both your active patients and your practice’s profitability.
Polarized lenses reduce eye strain, block glare, can be prescribed with vision corrections, and are typically equipped with UV-protective coatings. However, some low-quality polarized sunglasses may only reduce reflected light by 10%. Ensure your patients understand the quality of the lenses they are purchasing, as well as the difference between UV-protective sunglasses and tinted sunglasses.
Tinted sunglasses are not polarized and are not required to block UV rays or blue light emitted from computer screens. Polarized sunglasses with UV-protective coatings are ideal for patients whose lifestyles involve prolonged daytime driving, outdoor activities, or working in snowy conditions.
So how to market them effectively? First, your staff should try on pairs themselves, post photos on social media pages, and recommend them to anyone visiting your practice. Customers browsing your pharmacy may try on polarized lenses without realizing the difference between polarized and non-polarized sunglasses options. Be sure to provide photo examples and demo lenses in addition to verbal explanations.
If you already encourage your opticians to recommend prescription sunglasses to all patients, ensure they have an effective demonstration process. For instance, they can take patients outdoors to compare Tinted sunglasses with polarized lenses, showcasing the difference in color clarity and glare reduction. Glare boxes are also available for patients to visualize the effectiveness of polarization.
To maintain steady sunglasses sales after summer ends, you can run promotional campaigns and offer coupons to prime candidates for polarized lenses. Patients who have undergone corrective surgery, have sensitive eyes, or have cataracts are likely to need polarized lenses. Most people are unaware that polarization enhances comfort and helps prevent eye issues.
By marketing polarized sunglasses to all patients who enjoy outdoor activities and conducting compelling demonstrations, your customer will likely end up investing in polarized sunglasses.
As a professional eyewear supplier, we specialize in acetate eyewear, metal eyewear, and buffalo horn eyewear, offering style, function, and premium craftsmanship.